About showcase

showcase is the AI image platform for furniture and Home & Living. We turn simple product cutouts into photorealistic lifestyle imagery, room scenes, product variants and product videos – in seconds instead of weeks.

What showcase does

showcase generates professional product images and product videos with generative AI, built specifically for furniture and home goods: sofas, armchairs, wardrobes, shelves, dining tables, rugs and lighting. From a single cut-out product photo it produces lifestyle scenes, colour and material variants, new angles, dimension drawings, set images and short product videos.

Core capabilities include:

  • AI product image generation and photorealistic room scenes
  • AI video generation at 720p and 1080p, up to 8 seconds
  • AI background removal and product isolation
  • Upscaling to 4K and AI relighting of light and shadow
  • Rotation and new viewing angles from one source image
  • Colour and material variants without physical prototypes
  • Multi-product staging for complete room compositions
  • Brand Identity and workflow automation for consistent results across entire catalogues

Who is behind it

showcase, officially getshowcase.ai, is a brand of ShopVibes GmbH, based in Oberhaching near Munich, Germany. ShopVibes has spent years working on product data, marketplace integrations and visual content production in eCommerce. showcase answers a problem we kept running into there: catalogues grow faster than photo production can keep up.

Product strategy is led by Tim Hoffmann, Chief Product Officer. His focus is helping Home & Living retailers turn cutouts into photorealistic lifestyle images and room scenes in minutes – without expensive shoots and with measurably better conversion.

Tim is also the person to talk to about product questions, feedback on the platform, collaborations and press enquiries. You can reach him by email at hello@getshowcase.ai or directly through his profile on LinkedIn, where you can also check who actually works here. We would rather you talked to a named human than to a contact form.

Provider

ShopVibes GmbH
An der Römerstr. 16
82041 Oberhaching
Germany

Phone: +49 (0)89 95453387
Email: hello@getshowcase.ai

Who we build for

Our customers are retailers and manufacturers of furniture, lighting, textiles and home accessories. They sell on marketplaces such as Amazon, Otto, Home24, Westwing, Wayfair, Kaufland, Zalando Home, ManoMano and Etsy, and in their own Shopify or Shopware stores.

Companies using showcase include Wolf Möbel, DOMO Collection, luma-home, Mäusbacher Möbelfabrik, xonox.home, Hanse Home Collection, Held Küchen, Bodahl Møbler, GASPER and MS Möbel Style.

What we hold ourselves to

Product integrity

Colours, proportions and materials of the original product are preserved. A generated image may look better than a studio photo, but it must not show something other than the product the customer actually receives.

Full commercial usage rights

Every image and video generated with showcase can be used commercially and passed on to retail partners, with no additional licensing fees. The details are on our legal safety page.

EU AI Act labelling

Technical labelling of AI-generated content (C2PA, SynthID and EXIF metadata) is built in at the provider level. What retailers additionally have to label visibly in their own shop is explained under AI labeling.

Programs and partners

showcase is supported by Google for Startups and the NVIDIA Inception Program. The platform is built and hosted in Germany.

Where to go next

Talk to us

Want to see how showcase handles your catalogue? Try showcase for free or book a live demo. For anything else, reach us through the contact form or by email at hello@getshowcase.ai.