Your images. Your rights.
showcase gives you full commercial usage rights for all generated images. No fine print, no surprises.
Full usage rights
Belong entirely to you
Commercial redistribution
To clients, retailers, and marketplaces
No third-party rights
On generated content
Legal Foundations
AI-generated images in Germany carry no third-party copyright. German copyright law (§ 2(2) UrhG) exclusively protects "personal intellectual creations" - an AI cannot be an author.
This means: There is no third party who can prohibit your use or demand licensing fees. Neither the AI provider nor an external author. This assessment is broadly shared by German legal experts and was also confirmed by a court ruling in February 2026 (AG Munich, case no. 142 C 9786/25).
The EU AI Act additionally regulates transparency obligations for AI content - more on labeling requirements below.
What showcase does differently
Not every AI tool is the same. showcase stands apart from generic AI generators through targeted technical and organizational measures:
Licensed training material
showcase uses specialized Home & Living models trained on licensed material - no style copying, no reproduction of protected works.
No recognizable brands or persons
The models generate neutral room scenes without third-party trademarks, protected designs, or real persons.
Product integrity by design
Colors, proportions, and details of your product are preserved. No falsification - your best safeguard against misleading product claims.
Commercial model licensing
We exclusively use AI models whose license terms explicitly permit commercial use and redistribution to third parties.
AI Act & Labeling Requirements
From August 2, 2026, the EU AI Act (Art. 50) requires labeling of photorealistic AI images. This also applies to product photos in eCommerce.
What this means for you:
showcase (as the provider) is responsible for machine-readable labeling in image files (e.g. via C2PA metadata). This requirement is being implemented as part of product development.
You (as the deployer) are responsible for a visible notice like "Created with AI" in your shop - if the images appear photorealistic.
Our recommendation: Prepare now. Document internally which images are AI-generated and develop a labeling process by the deadline. Those who communicate transparently early on build trust - and avoid legal risks.
What buyers and legal teams ask
Legal Documents
Our terms of service explicitly regulate the rights to generated images. For procurement and legal departments, we've summarized the key points.
Ready for legally safe AI images?
Start today and try showcase for free. Full usage rights from your first image.
Want to learn more? Book a demo